Wisehuman, a visionary direct-to-consumer supplement brand, approached us with a clear mission: to deliver uncompromising quality and effectiveness. With a commitment to cold shipping the finest ingredients, their brand needed to embody intelligence and sophistication, becoming "As Smart As You." We collaborated closely to define the brand's purpose and establish its unique tone of voice. Throughout the design process, we explored various iterations of the logo and overall brand aesthetics, ensuring a modern look and vibrant color palette. Eventually, we settled on a sophisticated system of gradients, where each product type was represented by a distinct color, complemented by another color representing the end user. This intricate system was thoughtfully developed to accommodate future product launches seamlessly. To enhance transparency, we strategically placed QR codes on the packaging, allowing consumers to easily scan and access detailed information about the sourced origins of each ingredient. Together, we created a comprehensive packaging system that reflected Wisehuman's unwavering commitment to quality and empowered consumers with knowledge.
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