As a leading brand in the vegan food industry, Vegg was determined to elevate their brand and product to new heights. As a company that produces plant-based scrambled eggs, they wanted their branding to represent the same quality and innovation as their amazing egg substitutes. They turned to us to rebrand and package their product, and we knew just what to do. To represent a vegan egg substitute, we suggested creating a mascot that was a chicken, and Vegg loved the idea. We developed four fun and playful illustrative looks that represented the final products each egg substitute was capable of. Our goal was to create packaging that would stand out on shelves and make a statement. The new packaging launch was a success, and Vegg's owner was soon able to sell the company. You can now find the products sold at Walmart and specialty vegan stores in the northeast as well as online.
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