We branded the merger between vapeworld.com and vapornation.com to create a new e-commerce brand, vapor.com, for Greenlane Holdings Inc.'s initial public offering on the Nasdaq stock exchange. Our objective was to create an eye-catching blue and yellow identity that would stand out in the industry and carry across all media and experiences. We utilized a card-like design system for the heavily product-focused ecommerce site, which allowed for a modular display of product and brand highlights above the fold on the homepage. We highlighted the company's commitment to providing high-quality products and top-notch customer service through clear messaging and branding elements throughout the site. The launch was a major success and vapor.com quickly became a go-to destination for vape enthusiasts and beginners alike, helping establish it as a leading player in the e-commerce space.
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