As the design lead for the Supersmile brand refresh, I played a key role in developing the brand's cohesive visual identity and architecture that extended across all products and marketing materials. By updating the brand's look and feel, we ensured that this celebrity-endorsed teeth whitening brand remained relevant in a constantly evolving market. The refreshed aesthetic not only elevated the brand but also established a long-lasting partnership, as we served as their in-house design team for a successful five-year period. During our extensive partnership, we not only focused on the Supersmile brand refresh but also actively contributed to the development of new products and brand extensions. One notable achievement was the introduction of the Petsmile brand, which allowed dog owners to provide their beloved pets with the same exceptional oral care that Supersmile was renowned for.
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