As the Creative Director at Imagemme, I had the exciting opportunity to work with the founders of Risewell, a natural oral care line, to shape their brand identity, packaging, and web presence. We wanted to create packaging that would disrupt the oral care market and appeal to customers on a deeper level. Taking inspiration from the warmth and energy of the morning sun, we arrived at the name "RiseWell," which we prominently displayed in a vibrant orange across the entire brand identity. We also designed a rich online store for first-time customers to learn more about the innovative toothpaste and its natural ingredients. After the successful launch of the mineral toothpaste and balancing mouthwash, we continued to work with Risewell to expand their product line, which now includes a kid-friendly toothpaste, floss, a toothbrush, and an e-commerce bundle.
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