As Kodak prepared to launch its new line of instant print digital cameras, we were honored to be selected as the creative team responsible for designing the packaging for this exciting product family. Comprising the Smile Instant Print Camera, the Smile Printer for mobile printing, and a modern version of the Classic Instant Camera, this lineup was highly anticipated in the photography industry, and our goal was to create packaging that would showcase the innovation and convenience of these devices, while adhering to the brand's current packaging standards and giving them a fresh, modern look. One of our key strategies was to highlight the fact that all of the products could print photos directly from the device. To achieve this, we devised a unique die-cut flap around the product image on the front of the box, allowing customers to lift the flap and learn more about the features of the device without disrupting the clean aesthetic of the packaging. With Kodak's long and storied history in the photography industry, we were excited to incorporate familiar elements of the brand's identity and previous packaging designs, while also challenging the status quo and showcasing the product's features through the perspective of the consumer's journey.
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