As the Creative Director at Imagemme, I had the privilege of working with Eureka, a well-known vacuum cleaner brand, on the development of a new product that would replace Dyson at Walmart stores nationwide. Our goal was to create branding and packaging that conveyed a sense of high-tech power while remaining approachable and easy to use. To achieve this, we used lifestyle images featuring a diverse family to demonstrate the product's versatility and accessibility. Additionally, we developed an innovative logo featuring a vortex or whirlwind "O" to highlight the cutting-edge technology at the heart of the new vacuum cleaner. This "O" motif was also incorporated into the packaging design to create a sleek and minimalistic look that emphasized the rich feature set of the product. Our art direction of modern photography, featuring isolated subjects on black backgrounds, created a high-end look that did not distract from the design of the vacuum itself. The final result was a successful launch, and the Innova brand has since expanded its product line to include a stick vacuum. We are proud to have contributed to the development of this exciting new brand and its successful launch.
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