Clover, a new sister brand to successful makeup line Clove + Hallow, was created by founder Sarah Biggers to offer high-quality makeup at an accessible price point while prioritizing sustainability in packaging. Working with Sarah, we developed a youthful and lighthearted brand identity that contrasted with the more serious aesthetic of Clove + Hallow. We then designed 100% recyclable packaging made from earth-friendly materials, including post-consumer recycled plastics, sugarcane bioplastic, and reusable glass. Our team also designed reusable wooden displays for product merchandising and created posters and marketing materials for Clover's first trade show appearance. The brand's exclusive launch in RiteAid stores nationwide generated buzz on social media thanks to influencer campaigns featuring a captivating launch box that we designed and sourced.
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